Every Sunday when we set up our Greece campus, we put banners all over the place. Ones like this:
We also have one banner that we have that hangs in the lobby 24/7! We had one advertising our "Killing Jesus: The True Story" series. So we replaced it this week with a general banner. But just having a banner saying "Northridge Church" isn't going to get much attention. So we went for an attention-getting banner.
You aren't easily offended – right? Well, if not – check it out:
If you can't read it well – it says, "Not your momma's church (unless, of course, your Momma goes to church here)". Then it has details of who we are and when and where we meet.
Using a line like that plays a purpose. It will get attention. And it will cause others to judge us. Why would we make a banner like that? I can think of a few reasons:
- It's just plain funny. Although that isn't a good enough reason.
- Our target at Northridge is not those who go to other churches. We are targeting those who don't go to church. We are targeting those who grew up going to church and hated it. We think they will resonate with a banner like this.
- It is a creative way to say, "We probably are not the kind of church you grew up going to." We say that as an encouragement to those who abandoned church. And maybe we say it as a warning to those who want or expect a traditional church.
- We think that a lot of people leave church NOT because of the Gospel and not because of Jesus, but because of how terribly churches communicate that beautiful and irresistible Gospel.
- So we hope that by "shock" or "interest" a banner like that may cause someone to say, "OK, I will check it out – one time."
And that is the reason we say "Every Sunday is the Super Bowl" at Northridge. Because for someone – it is their first time. And by the time they leave – they know whether they will ever come back again.