As I mentioned in a previous post, I mentioned that we will begin to call our current campus the "Irondequoit Campus" but clearly our current church location is in the city. Why are we going to call it the "Irondequoit Campus?"
That is a fair question. Here are the reasons:
- Most people assume we are in Irondequoit. Yes, our current property is in the city and not in Irondequoit, but most people who live in Irondequoit assume that everything north of Ridge Road is Irondequoit and everything south of Ridge Road is the city (or they assume the same about 104). And if you look at the map below, you will see that the southwest corner of West Irondequoit is shaped differently (it doesn't include everything north of Ridge Road). If the southwest corner of Irondequoit were "squared up" – we would be included. And that is the assumption most people have.
- More of our church lives in Irondequoit than anywhere else. Although we are within the city borders, many more attend from Irondequoit (north of 104) than the city (south of 104). Note this map (click on it to enlarge):
- Calling it the Irondequoit Campus makes invites easier. That makes it easier for living inside and outside Irondequoit, as a majority of new people may not be excited about driving downtown (if they hear "Rochester campus") to go to church. Saying Irondequoit fits their perception of where the location actually is.
- We hope for a city campus one day. We want to have Northridge truly represented in the city and being at the most northern point of the city isn't the best way to have a true city presence. So one day we hope to have a city campus (or city church plant). Therefore, we want to distinguish between our current location and a future city location now – rather than make that designation when we go to the city.
- We want to avoid the "ugly step-sister" syndrome. One of the lessons we have learned in this process (from other multi-site churches) is that you want to avoid language like "original campus", "main campus" or "the first campus." We don't want the Greece location or any future location to feel like the ugly step-sister who isn't as important as the "main" campus. That is why we wanted to give this campus a geographic-specific name, and we chose Irondequoit over Rochester.
Here are where our two campuses are located. Six months from now we will begin looking forward to where the next one will be.
A bit closer: